KEUNGGULAN KOMPETITIF DAN INOVASI (Studi pada UMKM Sektor Industri Makanan dan Minuman di Bandung Raya)

Abstract

Micro small medium enterprises (MSME) are the backbone of the Indonesian economy,
and even the world. The purposed of this study was to test empirically the effect of
innovation on the competitive advantages of MSME sector food and beverage industry in
Bandung Raya. The research used explanatory research to clarify the relationship
between the study variables and test hypotheses. The sampling technique used is random
sampling proportionate area. The sample used in the study amounted to 152 owners of
MSME. The results of the study are significant effect on the competitive advantage of
innovation
Keywords: innovation, competitive advantage, Micro small medium enterprises