EFEKTIFITAS PROMOSI UNTUK MENINGKATKAN JUMLAH NASABAH KOPERASI

Abstract

The purpose of this study was to determine the effect of promotion on increasing the number of customers and to determine the effectiveness of promotions to increase the number of customers. This type of research is historical research. Methods of data collection using literature studies and field studies. The data analysis method used is a quantitative method, where the researcher uses SPSS version 20 with the following research results: (1) the correlation result (r) is 0.964, meaning that it is positive close to 1, this means that promotion has a positive effect on cooperative customers, if when promotion is developed, cooperative customers increase, (2) the results of the calculation are obtained by the regression equation: Y = -107.818 + 2.859 X, where the t-count is 8.086 significant at the 95% confidence level or the accepted error rate is 5%. And the value of tcount in the column of significant level (0.000) < (0.005) ttable so that it can be concluded that the promotion factor has a real and significant effect on customers, (3) r square value is 0.929, this means 93% of the number of customers is influenced by promotions, while the remaining 7 % is influenced by other factors so that it can be concluded that effective promotions positively affect customers (0.964) which if the promotion is increased it will be followed by an increase in the number of customers.

Keywords. cooperatives, promotion effectiveness, customers