MANAJEMEN STRATEGI DAN KINERJA PERUSAHAAN (Tinjauan Teoritis dan Konseptual)

Abstract

Management approach strategy into a comprehensive approach in achieving the company's
competitive advantage. Companies no longer viewed from one aspect, but on the whole
aspect or dimension within the company. In order for the company is able to achieve
competitive advantage, the ability in managing the internal and external environment
becomes an important key to success. Therefore, knowledge management strategy is essential
to understand by all levels of management within the company to achieve competitive
advantage. One indicator of the achievement of competitive advantage is to achieve optimal
business performance. There are some benchmarks to assess the performance of aperusahaan
are subjective measures and objective measures Usually associated with objective measures
of profitability and product sales revenue and a subjective measure determined by the
manager's perception of the profitability of the company.
Keywords : Management strategic , performance